← Back to HomeLast updated: November 10, 2026
FiveStarMe LLC, a Wyoming limited liability company, doing business as Peak Local ("Peak Local," "we," "us," or "our"), is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website at peaklocal.com or use our marketing, messaging, review management, CRM and automation services (collectively, the "Service").
By using the Service, you consent to the data practices described in this Privacy Policy. If you do not agree with this policy, please do not use the Service.
This Policy covers two kinds of information. Account and website information that we collect directly from our customers ("Users") and website visitors is information for which Peak Local is the business or controller. Client data, meaning contact lists, phone numbers, email addresses, messages, form submissions, reviews, and any call recordings and transcripts about the people your business communicates with ("Recipients"), is data that you decide how to use. For it, Peak Local acts as your processor or service provider and handles it only on your instructions and to provide the Service. If you are a Recipient, the business that contacted you is responsible for your data. See Section 17.
We collect information in several ways depending on how you interact with our Service:
Information You Provide Directly:
Information Collected Through the Service:
Information Collected Automatically:
Apart from the billing information our Users provide to pay for the Service, the Service is not designed to collect sensitive personal information from Recipients, such as payment card numbers, government IDs or health data. Please do not submit it, and tell us if you believe you have.
We use the information we collect for the following purposes:
| Purpose | Examples |
|---|---|
| Provide and operate the Service | Sending messages and emails, running automations and AI features, managing CRM data, booking appointments, handling calls where voice features are used |
| Account management | Creating and maintaining your account, processing payments, managing subscriptions |
| Improve the Service | Analyzing usage patterns, identifying bugs, developing new features |
| Communication | Sending service updates, billing notices, support responses, and (with your consent) marketing communications |
| Messaging and number registration | Registering senders and numbers with Twilio and carriers, delivering texts, emails and calls, honoring opt-outs and unsubscribes |
| Reputation management | Sending review requests, facilitating end-user review postings and client review responses |
| Security, compliance and abuse prevention | Detecting fraud, checking use against our Terms, the Twilio Policies and carrier rules, investigating complaints, keeping proof of consent and opt-outs, complying with legal obligations |
Clients may use the Service to send review requests, upsell, retention and other campaigns to their own customers. That is the client's own use of its own customer data. Peak Local does not use client data for its own marketing, does not combine it across clients to build profiles of Recipients, and does not sell it.
Some plans include voice features, such as inbound call handling or outbound calling, including calls handled by AI voice agents. Where these features are used, calls may be recorded, transcribed and stored as part of the Service. Important details:
The Service stores customer data captured through your forms, messages, emails, reviews, automations and calls, including contact information, appointment details, and interaction history. This data is:
We do not sell your personal information. We may share your information only in the following circumstances:
When you provide your phone number and opt in to receive text messages from Peak Local or any of our clients using the Peak Local platform, you consent to receive SMS and MMS messages related to the services you have requested. This may include appointment confirmations, reminders, review requests, follow-ups, promotions, and other communications.
Who sends: Text messages sent through the Service on behalf of our clients are sent by the client business, which is responsible for obtaining your consent. Peak Local is not the sender of those messages.
Opt-In: By submitting your phone number through one of our web forms, review-request pages, booking widgets or other opt-in pages, or by agreeing when asked, whether by replying to a message (for example, "Y" or "1" to confirm and "2" to decline) or by responding to a prompt during a call where voice features are used, you consent to receive text messages from the applicable business using Peak Local. You may be presented with a double opt-in confirmation message to verify your consent. When you opt in through a form or page that shows the required disclosures, your submission is your written consent to receive marketing text messages from that business. Replies such as "Y" or "1" confirm your choices and your consent to the messages you were told to expect.
Opt-Out: You may opt out of receiving text messages at any time by replying STOP, STOPALL, UNSUBSCRIBE, CANCEL, END or QUIT to any message you receive. After opting out, you will receive a final confirmation message and will no longer receive SMS communications unless you re-subscribe.
Help: Reply HELP for help or email team@peaklocal.com. Message frequency varies. Standard message and data rates may apply depending on your mobile carrier and plan.
Mobile Information Sharing: No mobile information will be shared with third parties or affiliates for marketing or promotional purposes. Information sharing to subcontractors in support services, such as customer service, is permitted. All other use case categories exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties.
Emails sent through the Service on behalf of our clients are sent by the client business. Each commercial email includes the sender's identity, a physical mailing address and an unsubscribe link, and unsubscribe requests are honored within the time the law requires (10 business days under CAN-SPAM). We and our email providers record delivery and engagement data such as opens and clicks so that clients can measure results. You can unsubscribe at any time by clicking the unsubscribe link in any email or by contacting team@peaklocal.com.
We implement reasonable administrative, technical, and physical security measures to protect your information from unauthorized access, use, alteration, and destruction. These measures include encryption of data in transit and at rest, access controls, and regular security assessments. However, no method of transmission over the Internet or electronic storage is completely secure, and we cannot guarantee absolute security.
We retain your information for as long as your account is active or as needed to provide the Service. After account termination, we may retain certain information for a reasonable period to comply with legal obligations, resolve disputes, and enforce our agreements. CRM data, messages and any call recordings may be deleted by us within 90 days of account termination, unless you request earlier deletion or legal requirements mandate longer retention. Some data, such as call recordings and transcripts, may not always be deletable. Records of text message consent and opt-outs are kept for at least four years, even if you ask us to delete other data, because the law and carriers require us and our clients to be able to prove consent. Where a client sets a different retention period, that period applies to that client's data.
Depending on your location, you may have certain rights regarding your personal information:
To exercise any of these rights, please contact us at team@peaklocal.com. We will respond to your request within 30 days.
Depending on where you live, including California, Colorado, Connecticut, Virginia, Texas and other states, you may have the right to know and access the personal information we hold about you, correct it, delete it, receive a portable copy, and appeal a decision on your request. Peak Local does not sell personal information and does not share it for cross-context behavioral advertising. We do not use or disclose sensitive personal information for purposes that require a right to limit. In the past 12 months we have collected the categories of information listed in Section 2 and disclosed them for business purposes to the service providers listed in Section 6. We honor browser opt-out signals such as Global Privacy Control where the law requires. To make a request, email team@peaklocal.com. We will verify your identity and respond within the time the law allows, which is normally 45 days. For data that a client business controls, we act as its service provider and will direct your request to that business or help it respond. We will not treat you differently for using your rights. If we deny a request, you may appeal by replying to our decision, and you may contact your state attorney general.
The Service is not intended for individuals under the age of 18. We do not knowingly collect personal information from children. If we become aware that we have collected personal information from a child under 18, we will take steps to delete that information promptly. If you believe a child has provided us with personal information, please contact us immediately.
The Service may contain links to third-party websites or integrate with third-party platforms. This Privacy Policy does not apply to those third-party services. We encourage you to review the privacy policies of any third-party services you access through or in connection with our Service.
If you access the Service from outside the United States, your information may be transferred to, stored, and processed in the United States where our servers are located. By using the Service, you consent to the transfer of your information to the United States. We take appropriate steps to ensure your information is treated securely and in accordance with this Privacy Policy.
We may update this Privacy Policy from time to time. When we make changes, we will update the "Last updated" date at the top of this page. For material changes, we will provide additional notice, such as an email to the address associated with your account. Your continued use of the Service after changes take effect constitutes acceptance of the revised Privacy Policy.
If you have questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us at:
FiveStarMe LLC (DBA Peak Local)
Email: team@peaklocal.com
Phone: 1-877-259-PEAK (7325)
30 N Gould St, Ste R, Sheridan, WY 82801
Please also review our Terms of Service for additional information about the rules and guidelines governing your use of the Service.
If you received a text, email, call or review request from a business that uses Peak Local, that business, not Peak Local, decided to contact you and is responsible for your information. To stop texts, reply STOP; to stop emails, use the unsubscribe link. To see, correct or delete your information, contact that business directly. You may also email team@peaklocal.com and we will pass your request to the right business or help you. If an AI system answered or placed a call or message, the business should have told you it is automated and, for calls, that the call may be recorded.
Some features use third-party AI, language, speech recognition and voice-synthesis providers to generate content, respond to messages or calls, and summarize interactions. Message content, call audio and transcripts are shared with those providers only to deliver the Service, under contracts that limit their use.